© 2021 Anyday Inc.
Rupi Kaur Inc.
Anticipating the announcement of a partnership with Kotn, as well as the publication of her long awaited third book, Home Body, the Rupi team approached us for a new website that would reflect her standing as an international artistic icon.
Rupi’s previous site had been designed prior to her international acclaim, and was therefore out of date. We needed to build a website that not only expressed Rupi’s personal brand, but one that sold books and apparel as well.
Rupi’s personal style is one of earthy tones, minimalism and emotional connection. We needed to build a website that sold products without sacrificing these traits inherent to her brand.
A large part of the engagement was spent understanding what visual language we would use to communicate Rupi’s brand to her fans. We went through multiple series of Stylescapes, using inspiration from other websites and designers we admire in order to identify the right direction for Rupi.
One of the main challenges we faced was finding a unique aesthetic element that matched Rupi’s brand, work, and illustrations, while not being entirely based upon them.
We explored various options before settling on a series of abstract watercolor dashes that imbued the site with colour and creativity.
Along with the challenge of creating a website that visually captured Rupi’s artistic essence, we needed to build one that was scalable and functional as well. This scalability is inherently important to a site like this because Rupi will constantly be growing as an artist and entrepreneur, adding new products and features throughout her career.
The way that the books are actually made is largely important to Rupi, so she asked us to build a custom Behind the Scenes element of the site where users could interact with the book and learn more about the materials and processes in which it was put together.
We integrated the backend of Rupi’s affiliate Shopify site, Aspeth, into the front end of her new website so that the user’s would have a seamless shopping experience.
Since the website’s launch, Rupi has announced and begun selling her Third book, along with announcing multiple products with affiliate companies such as Kotn and Inkbox. A majority of her products have sold out within days, and it’s only a matter of time until her newest book does too.
© 2021 Anyday Inc.