Making a suite of tools more digestible to navigate through.
Often times, web apps are launched very quickly and without scalability in mind. It’s fair enough to say that it’s probably the best way you to design, build, and ship a product to prove concept quickly.
As your app becomes a smashing success with your customers, it’s easy to neglect usability enhancements when adding new features, pages, and tools.
This was the case for Qola’s team, and it was about time for them to start thinking about their users and what type of experience they wanted their users to feel when interacting with their app at any touch point.
Building from the ground up.
Qola’s web app contained hundreds of screens when accounting for very important pages, interactions, and modals.
To ensure no page or interaction was left behind, we employed a rigorous information architecture phase to sort every piece of information by page, category, and sub category.
The result? A brand new foundation that is designed for scalability.
USER EXPERIENCE DESIGN
So easy to navigate, it’s almost self explanatory.
Our number one goal for this product was to enhance the user’s experience, allowing them to get to any page with as little effort as possible. Our number two goal was to reduce Qola’s costs for onboarding new customers and training existing ones, which sometimes accounted for several hours per month per customer.
By emphasizing on sorted navigation, we were able to achieve both goals.
Functional with a splash of hospitable.
To finish off, we wanted to dress our carefully considered wireframes with a carefully considered theme that is timeless, accessible, and relevant to Qola’s industry.