Procally — Anyday
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STRATEGY

Bring in the warmth.

We knew we needed an incredibly “human” brand and feel for this company. People first was always our approach, simple and friendly. This found it’s way into the brandmark, the logo, the colour and font choices to the actual product itself.

Earlier sketches of the “P” icon

USER INTERFACE

Tailored dashboards for businesses.

The Pro Dashboard we designed for Procally was intended to be so easy, even the busiest of professionals could check their profiles without needing to go through complex navigation barriers.

THE OUTCOME

97% of early users considered Procally to be easier to use than other leading professional marketplace apps.