How we designed an exciting new task management software and positioned its brand for the everyday creative.

Client

Desqk

Scope

Brand Positioning
Brand Messaging
User Experience
Product Design
App Design

Overview

Desqk is a sexy new tool for freelancers, agencies, creators and doers to get things done effectively. We were approached by Desqk to position the brand and design their desktop and mobile product with a more enticing and exciting approach than its competitors.

The Challenge

Designing a product that stands out and appeals to creatives.

Strategy

Create a voice that grabs attention and reaches its audience.

“The people that use Desqk are the ones that cut our own paths through the bizarre jungle that is work life in the twenty-twenties.

We’re the ones that jump in vans and sprint across the country while managing whatever it is that brings home the bacon (or plant based protein alternative).”

Desqk – Sit where you want.

Brand Messaging

The space Desqk owns in the mind of a customer.

“We’re the entrepreneurs, influencers, bloggers, tattoo artists, musicians, managers, industrious creatives of the twenty-twenties that said no to the way things are and decided the way that they would be. We’re the people that care about the planet and the people on that planet, and are trying our best to give back.

We are a light at the end of a corporate 9-5 tunnel. We are a helping hand in escaping the doldrum of that late-stage capitalism life. We are fundamentally un-boring, and we’re all over the globe.”

Desqk – Sit where you want.

User Experience

Many user types, one common goal.

We thought through and designed wireframes for all three of Desqk’s user types; Creatives, Businesses and Desqk Administrators.

Visual Design

Monochromatic, approachable, and different.

One of the primary goals for the visual design of Desqk’s interface was to stick out like a sore thumb. Desqk is for a unique audience and its interface couldn’t be colorful, playful, and blended in with 99% of the Task Management Software industry’s leaders.