How we designed an exciting new task management software and positioned its brand for the everyday creative.
THE CHALLENGE
Designing a product that stands out and appeals to creatives.
STRATEGY
Create a voice that grabs attention and reaches its audience.
“The people that use Desqk are the ones that cut our own paths through the bizarre jungle that is work life in the twenty-twenties.
We’re the ones that jump in vans and sprint across the country while managing whatever it is that brings home the bacon (or plant based protein alternative).”
Desqk – Sit where you want.
BRAND MESSAGING
The space Desqk owns in the mind of a customer.
“We’re the entrepreneurs, influencers, bloggers, tattoo artists, musicians, managers, industrious creatives of the twenty-twenties that said no to the way things are and decided the way that they would be. We’re the people that care about the planet and the people on that planet, and are trying our best to give back.
We are a light at the end of a corporate 9-5 tunnel. We are a helping hand in escaping the doldrum of that late-stage capitalism life. We are fundamentally un-boring, and we’re all over the globe.”
Desqk – Sit where you want.
USER EXPERIENCE
Many user types, one common goal.
We thought through and designed wireframes for all three of Desqk’s user types; Creatives, Businesses and Desqk Administrators.
