STRATEGY

Old school modulars turn new age.

The goal was to play with the idea of “Centrality”. Design AV offers a single module within a home or business that contains all of the controls from AC, Lighting, TVs, Garage doors- you name it. This idea of organization would be integral to our approach in messaging and articulating core features and benefits.

BRAND MESSAGING

It’s one for all.

Now that we had the brand direction and visual identity solidified, we needed a message that would encapsulate the brand promise. “One for All” speaks to the nature of DAV’s company, that organization and centrality of all your controls can be found in one place at one time, simply and effectively.

WEB DESIGN

Showcasing services in rapid time.

Design AV now had their brand identity and messaging situated, but it needed somewhere to live in this digital world. We designed a website that met the minimalist feel of the brand while illustrating all of the necessary information.