Updating an old website to fit a new brand.
Boosted’s recent rebrand left them with an out of date, unbranded website, leaving it to us to apply their new identity onto a digital presence that is modern, user friendly, and visually engaging.
STRATEGY AND GOAL
Stand out in a saturated market.
By comparing Boosted’s competitors, we were able to pinpoint the strengths and weaknesses of the current market leader’s, and compare those to Boosted’s old site.
This allowed us to discover ways to stand out and improve on any issues that didn’t seem to work.
Prioritize form and functionality.
To provide users with clarity on how Boosted’s A.I. platform actually works, we designed simple, in-situation screenshots that closely mimicked their platform.
Calls to action were introduced more heavily throughout the website to decrease customer-to-company barriers of contact, as well as increase lead capturing on a B2B level.
Each page was designed to showcase the new brand in a more thoughtfully crafted page structure.
Pixelated brand application.
One of the main elements we used to add cohesion throughout the site was applying the pixelated effect from the logo. On each page you’ll find the effect being used somewhere, like these icons for example.
FULL STACK DEVELOPMENT
Develop on a lightweight CMS.
Following a rigorous process, our development team had the new website up and running quickly and effectively, using WordPress as a CMS.
The site was then passed onto Boosted’s internal team with a live demonstration, as well as easy to follow instructions on how to maintain their website and update content on their new CMS environment.