The Premium Provider in the DOOH Market
During the pandemic, Allvision reinvented their company and wanted to relaunch with a fresh new brand. With prime real estate on multiple 400 series highways in Ontario, Allvision needed a new layout to showcase that they were the premium product in the DOOH landscape. With this in mind, displaying locations and providing information in a clear path were two points we kept in mind while designing.
Straight to the Point
Allvision provides information on their locations through their stunning photography and viewing numbers. We made sure in the restructure of their website that their photography would be front and center. Alongside the photos of their billboards, market numbers for each board needed to be accessible and easily updatable on the backend side.
Billboards Front and Center
We analyzed which sections of the website were the most important and why we needed to showcase them first. We made sure the restructure took into account the previous issues of the lack of location view ability. With this plan in mind, the new website would by all accounts be very accessible for users.
We made sure that users would be able to access all information necessary when browsing through Allvision’s website. This meant leading users to specific areas on the website that provided important information like daily traffic numbers and insight into why certain aspects work better for DOOH ads.
Easy to Update
How easy would it be to manage on the backend? Is it possible to upload any type of media to the website? Are all elements scalable? We had these key questions in mind when developing the infrastructure for Allvision’s website.
Our team built Allvision’s website using the most intuitive tech that allows for the easiest updating of website content and will scale with the brand for years to come.